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Page Properties

Type

White Paper

Title

The Business Case for Single Customer View - Using Customer Data to Enhance Trust, Engagement, Customer Experience, and ROI

Authors

Akamai

Year

2020

Harvard

Akamai, 2020. The Business Case for Single Customer View - Using Customer Data to Enhance Trust, Engagement, Customer Experience, and ROI (White Paper).

DOI

LinksLinks

https://www.akamai.com/us/en/multimedia/documents/white-paper/the-business-case-for-single-customer-view-whitepaper.pdf