A stakeholder is an individual, group or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity or outcome (https://open-measure.atlassian.net/wiki/spaces/BIB/pages/82870411, p. 30). Actively managing stakeholders is critical to assure a program’s success. This section uses the academic and professional literature and insights from field professionals to document generic stakeholder persona, the interests they may have in and the opportunities and risks they may represent for a program .