Semantic Differential (Dictionary Entry)

Owned by David Doret
Last updated: 21-35-2019
1 min read

Term

Semantic Differential

Definitions

Theory presents the SD as one of the most appropriate techniques to assess the intensity and direction of the meaning of concepts, especially complex and multidimensional concepts (Mindak, 1961). This is an important advantage of the SD to the IS field, in which diverse theoretical perspectives (e.g., technology acceptance, innovation diffusion, task-technology fit) have been used to decompose perceptions, beliefs, or attitudes regarding intangible and even invisible system characteristics into separate concepts that can be included and subsequently tested in various intricate nomological structures.

https://open-measure.atlassian.net/wiki/spaces/INDICATORS/pages/5963805/Verhagen+et+al.%2C+2015

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