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Marketing (Stakeholder - IAM)

Marketing (Stakeholder - IAM)

Owned by David Doret

Last updated: 26-13-2020

Title	Marketing
Description
Interests	Good customer experience
Opportunities
Risks	May get into skirmishes with security over the balance between good customer experience and effective security (Maxim and Cser, 2017, p. 4)
Sources	Maxim and Cser, 2017, p. 4
See Also	Consumer (Stakeholder - IAM) Customer (Stakeholder - IAM)

stakeholder-item

iam-stakeholder-item

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